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ABOUT

Hi! I am a Seattle-based designer. I excel at setting visions and designing my way there with lightning speed.

Product DesignerSince 2020

NICK.

Portrait of Nick Zhou, Product Designer
01

AI glasses ecosystem

Design Lead2025
I designed bridges between Meta’s apps and AI glasses. I built the flow that helps people discover, virtually try on, and shop AI glasses in their day to day interactions.
Impact
9%Glasses awareness boost
Impact
15%Sales boost via Meta app
These social media native entry points and promotions met people where they are and drove sales and awareness impact /// AI glasses ecosystem These social media native entry points and promotions met people where they are and drove sales and awareness impact /// AI glasses ecosystem These social media native entry points and promotions met people where they are and drove sales and awareness impact /// AI glasses ecosystem These social media native entry points and promotions met people where they are and drove sales and awareness impact /// AI glasses ecosystem These social media native entry points and promotions met people where they are and drove sales and awareness impact /// AI glasses ecosystem These social media native entry points and promotions met people where they are and drove sales and awareness impact /// AI glasses ecosystem
02

Growth notifications

Growth Designer2023
I designed email across Meta’s products and introduced AI tools to the work process to help the team move faster, ship better work, and drive topline growth.
Instagram email design showcase 1
Instagram email design showcase 2
iPhone mockup showing email notification
Instagram email open mail view
Impact
60%Design efficiency boost
Impact
30%Email CTR boost
Improved email design quality and evolved the email design system based on different teams needs. /// Growth notifications Improved email design quality and evolved the email design system based on different teams needs. /// Growth notifications Improved email design quality and evolved the email design system based on different teams needs. /// Growth notifications Improved email design quality and evolved the email design system based on different teams needs. /// Growth notifications Improved email design quality and evolved the email design system based on different teams needs. /// Growth notifications Improved email design quality and evolved the email design system based on different teams needs. /// Growth notifications
03

Cross app tag system

Product Designer2024
I designed a system that lets people tag friends across different apps and paired it with privacy controls so users can decide exactly how and when they want to be reached.
Impact
85%Notif want rate
Impact
40%more DAU generated by tags/mentions
Shipped high want rate products, increased liquidity and active users for both Facebook and Instagram. /// Cross app tag system Shipped high want rate products, increased liquidity and active users for both Facebook and Instagram. /// Cross app tag system Shipped high want rate products, increased liquidity and active users for both Facebook and Instagram. /// Cross app tag system Shipped high want rate products, increased liquidity and active users for both Facebook and Instagram. /// Cross app tag system Shipped high want rate products, increased liquidity and active users for both Facebook and Instagram. /// Cross app tag system Shipped high want rate products, increased liquidity and active users for both Facebook and Instagram. /// Cross app tag system

Recognition

Red Dot Award

Red Dot Award

A' Design Award

A' Design Award

Core77 Design Award

Core77 Design Award

Mood Design Award

Mood Design Award